How to make fake news work for you - It's not the crime that convicts them, it's the coverup.
The fake news being spread by corporate media and independent sources can be used to spread the real message by using SEO techniques to associate debunker articles with fake news articles.
The debunker articles should identify misleading statements and logical fallacies and rebut false claims with links to sources (where possible).
If you're using effective SEO techniques then a link to your debunker article should appear in the search engine results when someone does a search that returns a link to fake news. This enables you to harvest searches for fake news and show readers how the truth is being misrepresented by corporate media and others.